What do I do?
As Managing Director of Mackay Property Agents I oversee every aspect of the business. Estate agency isn’t about selling and letting houses; we help clients move to the next chapter of their lives. I’m forever seeking ways to build and grow relationships within the community, which is why I started the Sawbridgeworth Property Blog and the Facebook groups LoveSawbridgeworth and LoveBishopsStortford.
Part of my role involves internal team nurturing – I love helping my employees develop, learn and grow. I find real enjoyment in giving people opportunities and seeing where they take them. Personally, I carry out 70% of the valuations and I’m also involved in negotiations. Marketing is one of my main focuses, implementing new marketing strategies to maximise exposure.
What’s my background?
My first job was a paper round; all I remember is how cold it was. In 1993 I decided to finish doing the papers and in the same year I was given my first opportunity in the world of estate agency, a Saturday job. Back then, estate agency wasn’t a digital world like it is now and my role required me to stick photographs on property details and undertake jobs such as photocopying, packing envelopes, and sticking stamps on what felt like endless letters.
I went from working Saturdays to summer holidays and evenings after school, and after a short time I started to conduct the odd viewing or two. In 1996, whilst working at the agency part time, I studied graphic design and marketing. I even started my own painting business; friends and I would decorate properties and leaflet drop for the agency I worked for.
It wasn’t all work, though. At 16, I picked up a golf club for the first time. Two years later, I was privileged enough to play golf full time on the amateur circuit representing club and country.
It was 1999 when my career in estate agency started in earnest, when I became a full-time sales negotiator. After a year’s sabbatical in 2006 where I expanded my skills in the finance industry, I returned and continued to work for the same agency until 2010.
2010 was a momentous year, it was the year I took the leap from employee to estate agency owner, and the MacKay Property journey started.
Why did I decide to start?
The perception of estate agents and our industry was and is not great. I wanted to challenge that perception. I wanted to create an agency that ignored stereotypes to develop something that I believe clients wanted and needed. I felt there was a way to deliver our service that could improve the experience for all.
Where are we now?
We have gone from having our first employee in 2011 to a team of eight. Now located in the centree of Sawbridgeworth, we have four divisions: lettings, sales, new homes and finance.
As I mentioned, I have a keen focus on how we market properties and the agency. We embrace each marketing evolution, and video marketing is embedded into our daily routine. Through MacKay Media we connect with our clients via 3D tours, social media, professional photography, community Facebook groups, and our local property blog.
We are also a members of The Guild of Property Professionals. Why is this important?
It provides us continuous access to training to ensure every member of our team is abreast of all legislation and regulations and subsequent changes. We are regularly audited at random, ensuring we’re working to the highest standards in the industry. As members we also can market our properties throughout the 800 plus membership network, as well as in London exhibitions via The Guild’s Mayfair office.
We are continuously striving to be the go-to agent in the area, the one that clients know will have the expertise, integrity and ability to provide them with outstanding results and experience.